“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson"
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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."– Warren Buffet
"If I was down to the last dollar of my marketing budget I'd spend it on PR!" – Bill Gates
“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D. Rockefeller
“There is only one thing in the world worse than being talked about, and that is not being talked about.” – Oscar Wilde
“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons